Wednesday, August 25, 2010

Google's app Goggles to hit iPhones but awaits Apple's 'Yes'

Google's Android specific application Goggles is set to hit Apple Apps Store, a dream come true for iPhone users, provided Apple says yes.
Google staff engineer David Petrou's keynote address at the Hot Chips conference in Stanford University, confirmed that the application was still in the works.

Goggles application was released by Google last December. It allows image-based web search using the phone camera. The application comes embedded with the Android-phone OS.

When a user captures an image with a phone camera, the application allows the user to search the web using the captured image. Then it searches the index on Google's database of images, returning results close to the image.
Goggles can scan books, paintings, company logos etc. Recently Google bought Like.com, a visual search company to leverage its visual-search capabilities raising hopes that it will combine this acquisition to complement Goggles and its GPS applications.
But Google's aspiration to be on Apple's Apps Store speaks volumes about the importance of Apple Apps store for the overall apps market. Google is apparently keen to be on the Apple list to gain a share in apps revenue and also popularity that comes from a listing on the Apple Store.

However, the release of the anticipated application for iPhone depends on the stringent approval method employed by Apple over its Apps Store. Last year, Apple removed Google's Voice-enabled applications from its apps store and is yet to provide a plausible reason for the removal.

The approval of Goggles for iPhone will be a much-awaited event as it will help gauge Apple's intention whether it will continue its closed-wall approach or rescind on its rigidity.

Petrou said that developing Goggles for clients other than Android is no mean feat. "It's actually a significant penalty (having) different code bases," underscoring need for a such more open Apple iOS environment.
Google staff engineer David Petrou's keynote address at the Hot Chips conference in Stanford University, confirmed that the application was still in the works.
Goggles application was released by Google last December. It allows image-based web search using the phone camera. The application comes embedded with the Android-phone OS.
When a user captures an image with a phone camera, the application allows the user to search the web using the captured image. Then it searches the index on Google's database of images, returning results close to the image.
Goggles can scan books, paintings, company logos etc. Recently Google bought Like.com, a visual search company to leverage its visual-search capabilities raising hopes that it will combine this acquisition to complement Goggles and its GPS applications.
But Google's aspiration to be on Apple's Apps Store speaks volumes about the importance of Apple Apps store for the overall apps market. Google is apparently keen to be on the Apple list to gain a share in apps revenue and also popularity that comes from a listing on the Apple Store.

However, the release of the anticipated application for iPhone depends on the stringent approval method employed by Apple over its Apps Store. Last year, Apple removed Google's Voice-enabled applications from its apps store and is yet to provide a plausible reason for the removal.

The approval of Goggles for iPhone will be a much-awaited event as it will help gauge Apple's intention whether it will continue its closed-wall approach or rescind on its rigidity.
Petrou said that developing Goggles for clients other than Android is no mean feat. "It's actually a significant penalty (having) different code bases," underscoring need for a such more open Apple iOS environment.

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